Electric Boogaloo is a funkstyle from hiphop dance which is characterized by smooth movement. These prints imitate that fluidity and are a tribute to the street dancers who performed these movements so brilliantly

Muchachomalo is Spanish for Bad Boy. Working with this idea our artists, with creative open minds and intuition of your manhood’s daily comfort, have created a collection of vibrant, off the wall, comfortable men’s underwear. Each year, expanding on a theme, our artists put their unique designs and colours on your underwear, rekindling the bad boy in each of you.